I’ve only been using Twitter for a few months, but I quickly learned that 1) there’s a few different ways to use it, 2) if you are using Twitter all by itself, you are only seeing a tiny glimpse of its power, and 3) it can get addictive. It’s a great place to get updates and socialize, but it can be an effective marketing tool when used correctly.
- Offer value
I’ve seen users who tweet the same link to their sales page over and over, or worse, the same exact tweet. This is such a turn off. Know your audience, and offer something valuable and be of interest to them.
- Get followers
When you follow people, they will be likely to follow you back. This is not to say you should blanketly follow everybody. If you were to target market, you want followers in your own niche. Wefollow.com and Mrtweet.com are both good places to find people by certain keywords and that are relevant to you and Buy Active Followers Australia .
As people get to know you, they are a lot more likely to buy your product. I use TweetDeck as my Twitter client. Not only can you add multiple Twitter accounts, you can also add Facebook, MySpace and LinkedIn accounts, and you can view all of these without logging in and out. You can monitor @ mentions so you’ll know when someone mentions you or @ reply, even if you don’t follow them. You can also add your own search term to monitor your keywords.
- Monitor your links
Bit.ly is a url shorten-er which comes in handy for Twitter since you only have up to 140 characters per tweet. Bit.ly monitors the clicks so you’ll know how many people clicked your links. If you use TweetDeck, you can set it to automatically shorten urls via bit.ly. A cool trick – you could use this to test your ad copy. Tweet different headers and see which one pulls the best.
Socialoomph.com formerly Tweet Later, is a Twitter management tool. You can configure it to automatically follow who follow you, unfollow who unfollow you, send direct message to all your new followers, or only to those who you approve. You can also schedule a tweet to go out at a specified time.
- Know when to tweet
Does it matter when you tweet? A study shows more people are on Twitter in the afternoon to evening, and on weekends. Also, whatever your latest tweet is the one that gets the most attention. Keep this in mind when you have an important announcement, or a link you want a lot of people to click.
Twitter is also known to quickly shut down accounts that are suspicious, so don’t be too aggressive. The good thing about Twitter is that most of the tools are either free, or have a free option.
Twitter marketing [http://buyfollowers1.com/] is becoming a standard Marketing Strategy. Ellie Yamane is a life coach and a marketing expert based in Los Angeles.