The reason that so many people flock to this social media network is to connect with their friends, family members, and even complete strangers to get a glimpse into their life through the lens of a camera phone.
But even more powerful than that is when you’re able to tap into the social proof of celebrity events, backstage passes, hidden or secret shows not open to the general public, and a whole host of other “cool kid at high school” style events – you know, the kinds of things that break people out of their dull and boring lives even if for just a brief moment.
American Express does this to devastating effect, really starting to play up their position as the number one celebrity or ridiculously wealthy connection in the credit card world. So much more than just another piece of plastic that charges you interest on your purchases, this is your ticket to a world that most people never get to experience – one that American Express’s Instagram account gives you a glimpse into.
They don’t just leave things at that though – they also offer the ability to step into their world through their Instagram account, offering all kinds of backstage passes, tickets to concerts, fashion shows, and other live events, and a whole host of other goodies just by entering their contests through their Instagram page. This gives them ridiculous reach and power, as well as an ever-growing flood of new members into their business and marketing funnel.
You can enjoy the same kind of results that American Express does just by copying these tips and tricks. Rather than show the world what you just had for lunch like so many hipsters do on a regular basis, you could instead give the world a glimpse of what it’s like for people who use your products and services – as well as the opportunity to enjoy those kind of moments themselves just by being a fan and follower of your specific account. Never underestimate how desperately people want to sit at the cool table – even if they’ve left high school decades ago.